A Massive New Era Kicks Off June 12th
Strap in, football fans : something big is coming.
FIFA Rivals, the brand-new arcade-style mobile football game from FIFA and Mythical Games, is set to kick off globally on June 12th, and they’re bringing serious heat. Leading the charge? None other than adidas, who are lacing up for a one-of-a-kind collaboration inside the game.
Forget passive brand slaps, this is a proper collaboration. The three stripes are going full tilt with exclusive digital gear, fresh kit drops, limited-edition boots, and even a bespoke adidas Training Facility built right into the game. It’s adidas, reimagined for the digital pitch, where football meets future.
“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” says Mythical Games CEO John Linden. “Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football.”
We’re talking classic looks, futuristic designs, and digital collectibles you can own, trade, and flex on the competition. Boot releases will even be tied to real-world player performances, so when your favourite striker bangs one in, your squad might just level up too.
Whether you’re building your dream XI, smashing PvP matches, or wheeling and dealing on the Mythical Marketplace, FIFA Rivals is here to change the game.
And the best part? It’s all wrapped in adidas swagger.
This isn’t just a game launch. It’s a movement.
Get ready. FIFA Rivals drops June 12 on iOS and Android.
More info at fifa.rivals.game
Follow along on (X) and IG: @fifarivals
