Mythical Marketplace: 2023 - 2025

We will soon release a major overhaul of the Mythical Marketplace, addressing many long-standing wishlist items from our community of players. Before we do, I want to take a moment to reflect on where we've come from, the milestones we've hit, and provide some context around the upcoming changes, which we believe will set a new standard for player-owned game economies.

Our Edge

Our marketplace sits at the core of Mythical’s ecosystem; it powers every item traded in every game economy, and in the future; every cross-title experience. To date, almost half a million players have participated in the Mythical marketplace. We believe the work we do on our marketplace is part of the leading edge that defines the player experience we build for at Mythical Games. To expand on this, here’s why:

1. Player-ownership & trading as a core game mechanic
In Mythical titles, trading isn’t optional or abstracted away from gameplay, it’s built directly into progression. Players can upgrade, exchange, and unlock value through proprietary and patented systems we’ve created like QuickTrades, which allow them to bundle multiple items in exchange for a more valuable one. TLDR: instant liquidity and instant value exchange.

Here’s how QuickTrades works:

At present, NFL Rivals has in-game trading, but Pudgy Party doesn’t (trading must take place via the web marketplace), and FIFA Rivals is somewhere between the two, with only purchases currently enabled within the game, which inherently adds friction and extra steps. It is in the near-term pipeline for both game teams to bring full in-game trading online for FIFA Rivals & Pudgy Party.

More about Quick Trades can be found on this article by Binance:

https://www.binance.com/en/square/post/27327544794562

2. Marketplace activity drives perpetual $MYTH demand
When a player spends fiat in our games, that fiat is converted into $MYTH behind the scenes via a regulated broker. Every trade then triggers a fee in $MYTH, and a portion of those tokens are burned permanently. Most players never realize they’re interacting with crypto, but every dollar spent supports the token.

Now of course, the impact of this mechanic is best felt at scale. Fortunately we’ve been making clear & strong progress here - as you’ll see in some of the metrics I share in this article. Under the current fee model, every new title we launch, and every gameplay feature that encourages item trading, supports the underlying flywheel driving $MYTH consumption.

3. Net flow retention

Building on point #2, the combination of our marketplace mechanics and game design has led to consistently positive net flow, meaning more value enters the ecosystem than leaves. To put this in context: Starbucks holds nearly $2B in customer deposits across its app and gift cards. While we’re obviously not at that scale yet, the analogy is directionally relevant. Our ability to retain the vast majority of player dollars that enter the Mythical ecosystem highlights a core strength: real users, real spending, real economic stickiness. With 8M+ game downloads, an ecosystem built to drive in-game economic activity, and monetization discipline shaped by my team’s decades of experience in gaming, we expect net flow to grow meaningfully in absolute terms over the coming quarters.

I’ll post a net flow chart later in this article.

4. Mythical <> $MYTH <> Community alignment Bringing all this together means the marketplace acts as a huge lever for alignment between Mythical games, the Mythos Foundation, and most importantly: our community of players.

Here’s an excerpt from @CameronMThacker that talks about this:

Marketplace Fee Model, Powered by $MYTH

I touched on the current fee model above, but it’s worth emphasizing a key point about the player experience: our millions of players are not directly exposed to crypto. While playing our games they only ever see a stable & fully compliant, pegged virtual currency, but under the hood, every action within the in-game market is powered by $MYTH at the protocol level.

I’ve seen some people describe this as a ‘Trojan horse’ to onboarding - bringing net new people into crypto seamlessly without them even knowing it. Others use the term ‘DeFi mullet’ to describe this model: a clean, accessible UX up front, with token mechanics and smart contracts running in the background. We believe Mythical is one of the first teams in consumer crypto to implement this at scale - combining the familiarity of Web2 with the economic architecture of Web3.

A short tweet that neatly sums this all up:

It's going to be a lot of fun when we activate the marketplace.

Deflationary pressure for $MYTH:

1/ Players trade game items via our marketplace
2/ Every trade has a tx fee, paid in $MYTH (without players knowing)
3/ A portion of that $MYTH is permanently burned, reducing
Show moreQuote30rack.eth@the30rack·Aug 31It looks like @PlayPudgyParty is adding the marketplace to the app

And if you prefer video:

Lastly, it’s recently become possible to make marketplace purchases using other tokens, such as $PENGU:

Use $PENGU to purchase game assets in NFL Rivals & FIFA Rivals & Pudgy Party.

Payments received in other currencies are converted into $MYTH for use across our ecosystem.

Metrics

Let’s look at activity & flows to date.

Transaction count shows us the raw number of individual trades and is the most basic measure of user & economic activity:

To date the game marketplace has seen ~44M transactions, with the ATH month coming in at over 4M transactions. Each transaction represents a single unit of economic activity: a peer to peer trade between two players, with $MYTH being burned in the process. The trend on a quarterly basis here is up & to the right.

More important to the $MYTH network than transactions are net inflows:

Inflows are driven by players bringing capital (most often via fiat) to the Mythical ecosystem and outflows are driven by players exiting that capital from the ecosystem.

A few important things to highlight here:12 successive quarters of increasing inflows

• Inflows have increased steadily ever since the launch of the marketplace, at an accelerated pace during times of marketing pushes / new launches.
• From Y1 ➜ Y2 inflows increased +163%.
• From Y2 ➜ Y3 inflows increased +63%.

An increasing delta between inflows & outflows:

• The increase in inflows has outpaced the increase in outflows.
• From Y1 ➜ Y2 outflows only increased +126%.
• From Y2 ➜ Y3 outflows only increased +20%.
• This trend means the ecosystem is becoming more retentive over time, with Y3 being significantly more retentive than Y2.

The impact of a single new title:

• Pudgy Party launched in September 2025 driving the large spike in inflows seen on the chart during launch month.

Again, these metrics are what we’re seeing even without Pudgy Party yet facilitating any trades within the game itself, and with FIFA Rivals only supporting partial trading within game (buying, not selling). We expect these in-game trading updates to have a significant impact on future inflows.

Interesting thought experiment: what if we were to give players more things to do with their balances in the Mythical ecosystem? We'll come back to this later!

What's Next: Our New Marketplace

Our team is currently in the final stretch of a total overhaul to our marketplace, reengineering it from the ground up.

While we prioritized compliance (under previous regulations) & a user experience most familiar to ‘web2 gamers’ to date, our brand new marketplace will deliver an experience that crypto-natives have been asking us for, namely:

1. Non-custodial wallets (own & export your keys)
2. EVM & Seaport compatibility (can use existing NFT tooling & marketplaces like OpenSea)
3. No KYC, withdrawal limits or hold periods: total freedom to transact

And much more.

We’re tremendously excited to bring the new marketplace online and for our players to experience the best of all worlds. There’s more I want to share - but we’ll save that for a later date. It’s going to be a busy few months. Onwards!