Hope Lives Here – NFL Rivals Kickoff Is Back


There’s something special about the start of the NFL season.

Before the first snap, everybody’s got hope. Every fan. Every team. Every locker room. Clean slate. Fresh start.

That’s what the NFL Kickoff program is all about in NFL Rivals Year 3. We’re not just dropping cards, we’re dropping hope. And this time, every team gets a seat at the table.

We’ve got 33 total player cards in the mix, one from every franchise, each carrying something their team’s hoping for this season. Some squads want redemption. Others want respect

You’ll see:

  • 2 Mythicals – One in packs (ultra rare), one you’ll have to earn at the end of the run.
  • 11 Legendary cards – Powerhouses, all season long. And we’re not showing ‘em all at once.
  • 10 Epics – Dropping week by week.
  • 10 Rares – In packs from day one. No Commons. Because Kickoff isn’t about average.

And this year, we’re keeping things fresh. Every Thursday, new cards hit. One new Legendary. One new Epic. No spoilers. No full reveals on day one. If you want to see what’s next, you’ve got to be in it.

Same Pack Grind, New Flow

We heard you loud and clear; pack bloat was real last year. So we’re keeping it simple.

All Kickoff cards are added to your regular pack pools too. That means every pull’s got a shot to be a heater; even in Stadium Crates.

Events That Matter

Kickoff isn’t just about the packs. We’ve got a full event schedule dialed in:

  • Weekly Currency Events – Mondays, Tuesdays, Wednesdays, Thursdays. Play. Earn. Repeat.
  • Weekend Chase Events – Real rewards, real stakes. One exclusive card per weekend.
  • Final Mythical Event – Only for the top leagues (7-9). No fluff. You want that Mythical? You’ll have to earn it the hard way.

Power Pass + Crafting

We’re rolling out a 40-tier Power Pass over the four weeks. It’s packed with value:

  • Gems, tokens, packs, all the usual suspects
  • A Legendary exclusive card as your final milestone

Crafting is simple and limited. Convert commons. Upgrade rares. Walk away with Epics. No endless loops. Just clean trades with real upside.

Let’s Kick This Thing Off Right

Kickoff goes live Thursday, August 28 at 11am ET and runs through Thursday, September 25. That’s four weeks to chase greatness, rip packs, and write your own season opener.

It’s Year 3 of NFL Rivals; and yeah, we’ve learned a thing or two.

We’ve cleaned things up, locked in on what works, and built a kickoff program worthy of the grind.

Now it’s your turn.

Load your squad. Hit the events. And remember, hope’s undefeated.

Let’s ride.


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